What’s in a word? Not just any word. I’m thinking of those descriptive words that are used to lure us in to parting with our money where consumer goods – in the main, food or drink, are concerned. You know the ones – they scream out of windows and sandwich boards – like beacons of assurance that their product is better than the ones sold next door. Homemade Artisanal Gourmet Craft The problem with such words is that they are subjective and rarely quantifiable. One cook’s homemade is another’s production line filling, stuffed in to a pre-made casing on site where no one lives. Usually it means that someone has had to use a peeler, a knife, even an oven – above a microwave. Though
I love a debate. The kind of debate I love the most is one born out of a campaign. Where a movement looks to change the way something is perceived and tries to generate interest through an impassioned stance. The latest movement to spark my interest (antagonistic nature?) came in the form of a twitter campaign to get the BBC’s Saturday Kitchen programme to showcase more beer matches with their food; rather than relying solely on wine as the “perfect” partner. The campaign appears to have started with a conversation, produced a complaint to Ofcom, and gathered a pace on twitter with general back slapping and encouragement – before finally taking over a hashtag for people to join in with the movement. And they did.