I love a debate. The kind of debate I love the most is one born out of a campaign. Where a movement looks to change the way something is perceived and tries to generate interest through an impassioned stance. The latest movement to spark my interest (antagonistic nature?) came in the form of a twitter campaign to get the BBC’s Saturday Kitchen programme to showcase more beer matches with their food; rather than relying solely on wine as the “perfect” partner. The campaign appears to have started with a conversation, produced a complaint to Ofcom, and gathered a pace on twitter with general back slapping and encouragement – before finally taking over a hashtag for people to join in with the movement. And they did.