Why do you choose the wine you buy? I mean – what makes you choose the wine you buy? Are you the sort of person who once had a bottle with friends, or in a restaurant, and have steadfastly stuck with the same bottle ever since? Did you once watch a well known American comedy series about a group of acquaintances, which was usually sponsored by a wine organisation – and then decided that you would give that wine a try? Do you always go for the second most expensive wine on any list in a restaurant? Or are you governed by what supermarkets decide is cool, or are paid to confirm what is cool? Do you drink New Zealand Sauvignon Blanc for no other